Roberto Serra

GEO (Generative Engine Optimization) Expert

Roberto Serra has been working in SEO for over 19 years, with a career dedicated to enhancing the online visibility of Italian and international companies, ranging from SMEs to large enterprises. For several years, he has focused his research on Generative Engine Optimisation and the impact of artificial intelligence on information-seeking processes, a topic to which he dedicated a TEDx talk. His work is based on data analysis: technical audits, strategy development, coordination and team training. He has acted as a consultant for organisations such as NGK Sparkplug, Fiera Milano and Fast Private Jet, and has spoken as an accredited speaker at industry, institutional and university events.